FROM THE DESK OF CHARLIE HUTTON
A Sunny Wednesday Afternoon - 14.57PM
You know, a real pet hate of mine is "About Us" pages.
I mean really do you really care that I’m a Bestselling author, an international speaker and that some of my strategies around online lead generation have changed the way people market online?
No. Thought not.
With that in mind, rather than the usual trumpet blowing that you see in these kinda pages.
I wanted to make this About You, About Your business, and About how you think.
So, let me ask one question:
When Someone Asks What You Do For A Living – What Do You Tell Them?
That you own a business?
That you write a blog?
That you create products or build websites, or that you're a doctor or a lawyer or a plumber or a race car driver?
I hope not, because while all those things are professions – they're still NOT what pays your bills.
The only real answer to the question of what you do, regardless of what your profession is, is that you are a marketer!
Your specialty is attracting new customers or clients, persuading existing customers to make larger and more frequent purchases, and ensuring that they continue to buy from you – forever.
Your answer to “What do you do?” says a great deal about how YOU think about your business or job.
If you're defining yourself by the service you provide or the products you sell, you're setting yourself up to lose business that otherwise could have been yours simply because your head is in the wrong place.
Every business is first and foremost a marketing enterprise, even if it's a non-profit. After all, without customers, you have no business. Getting those customers and then getting those customers to spend their money with you is how you stay in business, stay profitable and grow.
When your mindset is on marketing first, you will base your decisions on what creates business, thus eliminating many of the wrong turns and mistakes that the “business owners” make.
You are a marketer.
Say it loudly, state it proudly, act accordingly and you cannot help but be successful.
So if you still want to know “About Me,” here goes…I’m a marketer!
Dedicated to you success,
© Copyright Charlie Hutton - A Division Of OME Global Ltd 2018
* Disclaimer: We make every effort to ensure that we accurately represent these products and services and their potential for producing income for business owners who apply them properly. Examples of income earned and other results are not necessarily average or typical nor intended as representations of your potential earnings. As with any business or training, each individual’s results may vary widely. Each individual’s results depend on his or her background, dedication, desire, motivation and particular applications. Significant financial risk is possible with any business venture or opportunity if you don’t do your own due diligence and get suitable professional advice. No guarantees of specific results are expressly made or implied.