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All Posts by Charlie Hutton

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About the Author

Charlie Hutton is an author, consultant and entrepreneur and has written extensively about the subjects of marketing and business-building. In his books, workshops and seminars he teaches business owners how to dramatically increase leads, prospects and sales while minimizing their marketing expenses.

Nov 11

12 “Get-’em-Pissed As Hell” Angles for Sparking a Controversy

Marketing Help By Charlie Hutton | Marketing Help

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If your blogposts are all starting to run together into one big “tips” section, you might want to peruse this dynamite post on how to spark some controversy in any industry and ultimately help your marketing efforts. These are fundamental elements of storytelling, and key ingredients to get coverage and viral mileage out of your […]

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Nov 10

8 ‘About Us’ Page “Ah-HA’s!” For Getting More Customers

get more customers By Charlie Hutton | Get More Customers

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Perhaps the most neglected and least understood page when it comes to getting more customers, on any website is the “About Me” page. The page that introduces you, your team and your business to the world in general. Here’s the thing: Your “About Me” page is valuable real estate, and you should put as much […]

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Nov 04

Marketing Study : Single Image Boosts Conversions by 8.83%

marketing strategy By Charlie Hutton | Marketing Strategy , Marketing Tips

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Lets talk about Site Seals. Site Seals are those graphics you see on places like shopping carts that try to convey your information is safe. For example, the yellow circle with a black check mark that says, “Norton SECURED, powered by VeriSign.” The purpose of the seals is naturally to increase conversions, but not all […]

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