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All Posts by Charlie Hutton

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About the Author

Charlie Hutton is an author, consultant and entrepreneur and has written extensively about the subjects of marketing and business-building. In his books, workshops and seminars he teaches business owners how to dramatically increase leads, prospects and sales while minimizing their marketing expenses.

Oct 27

Marketing Tip : How To Compete With Superbowl-Sized Competition…

By Charlie Hutton | Marketing Help , Marketing Tips

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Short answer – by leveling the playing field. That’s what beer brand Newcastle Brown Ale did. Instead of spending millions on a Super Bowl ad campaign, they created a series of paradoxical videos entitled ‘If we made it.’ Their main video is ‘The MEGA HUGE Football Game Ad Newcastle Brown Ale Could’ve Made’ and it […]

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Oct 26

5 Persuasion Powerhouses To Get More Clients

By Charlie Hutton | Get More Clients , Get More Customers

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There are 5 ingredients you can and should weave into all of your marketing – 5 things that will greatly increase the influence you have on your readers, viewers and ability to get more clients. These powerhouses of persuasion come from Blair Warren, and they’re pure gold. No matter who you’re trying to persuade or […]

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Oct 22

How to Write Testimonials That Flat Out Work

By Charlie Hutton | Marketing Help

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According to Sean D’Souza, the vast majority of marketers have testimonials all wrong. Instead of writing a bunch of flowery speech about how wonderful the product or service is and how it’s perhaps the greatest invention since the whoopee cushion, he advocates leading a testimonial with something negative. Here are two examples so you can […]

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Oct 15

17 Simple Ways To Increase the Power of Your Sales Funnel

Marketing Help Sales Funnel By Charlie Hutton | Marketing Help

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A coaching student recently asked for some marketing help around a problem you may have encountered yourself – your sales funnel just isn’t working nearly as well as you’d like it to. Fortunately, there are proven techniques you can use to increase any sales funnel’s pulling power, from the ads you place, to your landing […]

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