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All Posts by Charlie Hutton

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About the Author

Charlie Hutton is an author, consultant and entrepreneur and has written extensively about the subjects of marketing and business-building. In his books, workshops and seminars he teaches business owners how to dramatically increase leads, prospects and sales while minimizing their marketing expenses.

Oct 13

The Biggest Secret to High Converting Lead Generation Landing Pages

Lead Generation By Charlie Hutton | Lead Generation

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A lead generation landing page is essentially a sales page at the beginning of some sort of lead generation process– you’re selling your “bait” in exchange for an email address. Unlike a salesletter, it’s far easier to get a prospect to convert when all you ask for is their email address rather than money. BUT […]

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Oct 09

Great Marketing Idea: Do the Opposite and Flaunt It

Great Marketing Idea By Charlie Hutton | Marketing Ideas , Uncategorized

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Watchmaker Shinola is a hot brand, appearing on CBS News, Entertainment Weekly, GQ and the New York Times. So what makes them so special? They’ve got a great, compelling story. While businesses have been pulling out of crumbling Detroit, Shinola chose to build their factory there in the ex-motor city. Shinola’s story invites us to […]

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Oct 08

Direct Marketing Ideas: Using Twitter to Test Headlines (And Subject Lines, Too)

direct marketing idea By Charlie Hutton | Marketing Ideas

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At the risk of stating the obvious, the better your direct marketing headlines grab eyeballs, the more money you can make. In fact, even a small improvement can add significant money if your sales funnel is set up with a high priced product or two. For example, getting 5% more people to opt into your […]

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Oct 07

16 Split Tests You Must Run For Better Lead Generation

lead generation By Charlie Hutton | Lead Generation

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Unless you’re brand new to marketing and lead generation, you already know that split testing can make a tremendous difference in things like landing page and sales page conversions. When you split test to discover what converts the best, you get more subscribers and more sales from the exact same amount of traffic you’re getting now. In […]

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Oct 05

Copywriting Bullet Points The Right Way : Part 3

Marketing tips By Charlie Hutton | Marketing Tips

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Gary Bencivenga is considered a formidable powerhouse in the copywriting and persuasion field. Several years ago Gary wrote 29 ‘bullets’ to share with his fellow marketers and dispensed them over time via email. These golden bullets are as applicable to your marketing efforts today as the day they were written. Last month we shared copywriting […]

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Oct 02

How to Emotionally Connect With Your Customers

By Charlie Hutton | Ideas To Get More Customers , Marketing Tips

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Why should you emotionally connect? Because when people feel a connection to you, they come back to your business more often. They trust you more. They share your content more often. And they are far more likely to buy your stuff. Here are 10 solid methods for making that emotional connection: http://www.webaholic.co.in/blog/how-to-emotionally-connect-with-your-readers/ Method 7 is […]

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Oct 01

30 Rules To Get More Customers Online

get more customers By Charlie Hutton | Get More Customers , Marketing Help For Small Business

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This list is by no means exhaustive – it’s really more the result of a brain storming session when I sat down to figure out why some succeed with getting customers for their business online while others haven’t succeeded. Yet. – You gotta sell something. I’ve known people who were “in business” for months, yet […]

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