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All Posts by Emma Hutchinson

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Aug 15

Are You a Continuity Hero? Or a Continuity Zero?

By Emma Hutchinson | Get More Customers

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Continuity is a fancy term for recurring profits, like a membership site that your customers pay for each month they remain a member. From a marketing standpoint, continuity is awesome because it means a steady income for you. But from a customer standpoint, continuity can either be a wonderful thing or terrible headache, depending on… […]

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Aug 08

7 Tips to Improve the Conversion Rate of Your Opt-In 

By Emma Hutchinson | Get More Customers , Online Lead Generation , Online Marketing Help

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Even small changes can improve your opt-in rate dramatically, resulting in thousands more opt-ins that you otherwise would never have gotten. 1. People photos – Response tends to increase if there is a photo of a person. And since both women and men respond better to a picture of a woman, that’s what you’ll want […]

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