You already know how important your headline is – the right headline can get your article or sales letter read and shared. The wrong headline will mean your writing will do nothing more than gather cyber-dust, no matter how hard you work to promote it.
But with these 8 headline ingredients, you can’t go wrong and ultimately (and hopefully) get more customers.
– Surprise. Presenting something unexpected – breaking a pattern – will help you capture attention.
– Questions. These are powerful because they stimulate the reader’s brain and engage them from the start.
– Curiosity. This one needs to be used in moderation but it can work really well. Just keep in mind that the reader needs to know a little something before it will work. In other words, give intriguing but incomplete information.
– Negatives. The average click-through rate on headlines with negative superlatives is 63% higher than with positive ones.
– How to. It’s often said that if you start a headline with “how to,” then it’s an effective headline.
– Numbers. Oddly enough, these work because people like to know how long something is going to take as well as how extensive it is.
– Audience referencing. This is simple – basically using the word “you” or implicating the audience directly in the headline.
– Specificity. Using specific, quantifiable concrete facts lend legitimacy to what you’re saying. And all kinds of facts are good: Digits, names, descriptions, titles, examples, projections, results and so forth.
You can read more about these 8 headline ingredients and the psychology behind them here:
Download’able Quote Card “8 Winning Headline Ingredients To Get More Customers…”