Believe it or not, all success in terms of getting more business comes down to this one formula.
It doesn’t matter if you’re selling insurance, burgers or health care.
It doesn’t matter if you’ve been in business for 30 years or you’re starting your business today.
It doesn’t matter who you are, where you live or who your customers are.
This same formula brings success to every endeavor, and ignoring this formula almost surely brings failure.
Big promises, eh?
.. Are you ready to know once and for all the true secret to business success?
I’ll give you a clue – I am not the first to write of this, nor will I be the last.
So here goes – THE Formula for Getting More Business :
That’s it. To clarify, the irresistible offer is one that presents so much desired benefit for such a small perceived cost that prospects rush to purchase.
Step 2 says to present this offer to the people who desire it. Don’t sell snow chains to the Eskimos, instead sell them to us Brits on the night of the first winter snow storm.
And Step 3 says to hang onto those customers and sell to them time and time again.
Why? Because they already know you, trust you, and like what you sell. It is far easier and far more profitable to sell to an existing customer than it is to acquire a new one.
So what does this mean in the world of marketing your business?
First, don’t sell something because you want to sell it. Instead, find out what your customers REALLY need and create an irresistible offer based on that.
Second, target your offer to those who are most interested.
And third, treat your customers like royalty.
Notice I didn’t say to treat them like family, because unfortunately we sometimes take our families for granted. NEVER take your customers for granted, and always share your very best insights, news and helpful tips with them so that when it is time for them to make another purchase, they don’t hesitate to purchase from you, even if you are merely the affiliate recommending someone else’s product.
Whatever you’re selling, this is the formula that will make you succeed and ultimately get more clients.
“But surely,” you wonder, “there must be exceptions?”
“But I run a non-profit,” you say.
Even charities follow this rule. The irresistible offer is the chance for the person making the donation of time or money to help a cause that is near and dear to their heart. The charity will be promoted only to those who have a keen interest in the cause. And if treated with care, respect and gratitude, those who donated once will likely donate again and again.
I’ll give you one more example of this formula working, this time in a non-business platform.
You find the woman of your dreams, and you create an irresistible offer to convince her to marry you.
Of course this offer would not work with most women, but it works with your beloved because you have caused her to fall in love with you (targeted market). And then you go on selling yourself to her for the rest of your life if you hope to have a happy marriage, and she does the same for you.
Here’s is my challenge to you: Take out a pen and paper and write down the 3 steps.
Now write how you will specifically accomplish each of the three steps in your industry or your next marketing campaign. And then please drop me a line to tell me of your success, because if you do these 3 things, you will be successful indeed.
Download’able quote card “THE Formula For Getting More Business”