So you’ve got traffic to your website, you’ve got a great product and offer, but the offer isn’t converting the way it should.
…Now what should you do?
Today I want to address that exact problem and show you how get customers to buy your product. Here are tips to help you convert more of your lookers into buyers…
1. Make a SPLASH. Don’t just offer a new widget – offer a widget with a big, unique promise. Some call this the unique selling point, and others call it the OOMPH factor. Regardless, what is the big benefit of your product and what end result does it offer that makes it stand apart from all others?
2. Use a Guarantee that Captivates. Offering their money back if not happy is so ~yawn~ and boring. That’s why in ADDITION to the traditional guarantee, you also want to offer a second guarantee tied to the results, such as “If you don’t look 10 years younger in just 14 days, you pay nothing!”
Use a snazzy guarantee title, too, such as “Get 10 Years Younger In 14 Days, Guaranteed!” rather than “100% Guarantee.”
3.Make an OUTRAGEOUS Guarantee. How about DOUBLE their money back if it does not work? Place some type of condition on it, such as need to show they used the system or took the first step. This can actually increase sales while simultaneously reducing refunds.
And the double or triple money back if they use it and it does not perform should be used in ADDITION to the standard money to maximize sales.
4.Use a Mystery Gift. Here’s the key – don’t just say they get a mystery gift because that could be ANYTHING. It could be a photo of a dirty sock or a screenshot of your shopping list.
Instead, give them a hint of what it is. For example: “You’re also going to get this mystery gift that I CANNOT reveal here, but I can give you a clue – Until yesterday it was selling for £247, and it’s going cut the time you spend on your accounting in half…”
5. Dummy Proof Your Offer. Whatever it is that you’re promoting, how can you make it more user friendly? That is, what can you give them to improve their results or experience.
Think of ways to make it easier for them to succeed with your product and then provide those tools. If you can make your offer user friendly and “dummy proof,” you’re bound to get more sales.
6.Limit Your Offer. Scarcity is one of the great motivators, so if you have a way to incorporate it into your offer without it looking fake, go for it.
One way is to offer your Mystery Gift, limited to the next “x” number of buyers, or to limit the entire offer.
Just be sure they are real limits and not the fake ones we sometimes see.
8. Continuously Raise the Price. Few things create as much urgency as a dimesale. If your price is rising with each sale, it motivates the prospect to make a decision FAST.
9.Do It For Them. Maybe you shouldn’t just be selling information or physical products – maybe you should also offer a “done for you” solution.
For example, if you’re teaching how to set get in the best shaper of your life, you could also offer the option of doing it for them by working with them one on one. This shows people looking for the information how much they will save by learning to do it themselves, and also takes care of those who would rather pay more and let you do it for them.
So there you have it, 10 great tips on how to get customers to buy your product.
Downloadable Quote Card “How To Get Customers To Buy Your Product” :
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