The following isn’t a new idea, but it’s one that’s been all but forgotten by many business owners, in exchange for looking for a quick fixes … But this one of those “old school” ideas to get more clients works almost every time, so here goes.
Find out exactly what your market wants to know, and then provide them with that stuff. For FREE. By doing this, you’re gaining trust, you’re building credibility, you’re forging alliances with other movers and shakers in your industry, and most of all you’re building a loyal following who look to you for help and advice.
Once you have all of this in place, then and ONLY THEN do you begin selling.
Yes, I know this method isn’t popular, especially when you can whip off an email promoting your latest greatest product or service. But be sure to also devote time to providing really great content to your audience at zero.
… Oh, and if you forget why you’re doing it, remember it’s because you’re:
So... how do you get a mundane story to carry on a life of its own and get picked up...