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13 Ideas On How To Get Customers Email Addresses...

Thursday, March 19th, 2015 by Charlie Hutton,

Mar 19

Categories: Ideas To Get More Customers

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Wouldn’t it be great if everyone who came to your website or business gave you their email address?

Well, maybe not.

After all, not everyone who visits your website is a good prospect for your products or services.

But you can convert more of those who are a good match by employing a few of these ideas…

  1. Offer a Lead Magnet. Yes, this is the one we know and use – reports, ebooks, guides, whitepapers, etc. – can make good enticements to join your list. Rule of thumb – your Lead Magnet should be something that your ideal prospect would be willing to PAY for. This will help create the highest conversion possible.
  2. Advertise that Lead Magnet. A lot. Placing a sign up box on the right side of your web page is good – placing a second one at the bottom of each article is even better. Using a pop-up or slide-in? Delay the timing so the visitor has a chance to view your website and get a feel for whether they’re interested in what you have to say. Got a physical office or shop? Advertise it there too!
  3. Coupons, discounts, special offers. You can use this solo or in conjunction with your Lead Magnet. For example, if your website sells printers, your Lead Magnet might be, “10 Mistakes Most People Will Make When Buying Their Next Printer” along with a 15% discount on their first order, just for leaving their email address.
  4. Loyalty programs. Rather than a one time discount or coupon, you might offer them a lifetime discount on all orders when they sign up to receive your updates and offers.
  5. Creative sign up forms. Experiment with making your sign-up form uniquely yours, written in your voice. Be conversational and inviting – like you’re asking your friend to pop around for a cold beer rather than formally asking someone to marry you.
  6. Short forms. Tests show that asking for just an email address tends to convert higher than asking for a name and email address. And the more fields visitors have to fill out, the lower your conversions. Of course you’ll want to test this on your own website.
  7. Offer to send them a compelling podcast. “Want to hear Brandon’s 6 Secrets to Orgasmic Backyard BBQ Grilling? This podcast is exclusively for subscribers – listen to it anytime on your computer or iPhone.”
  8. Offer a bonus. “Get a free ___ when you place your first order. Sign up and we’ll send you the special code to get this £14.99 bonus, while they last.”
  9. Free course. “Free 3 day course shows you step-by-step how to file your VAT return.”
  10. Offer a free demo or trial version. This will depend on what kind of product you’re offering. If it’s software, a 30 day free trial is proven to sell millions of pounds worth of products. If it’s an information type product, you might give away the first 2 chapters or videos. If it’s an service such as a personal training, give away the first session.
  11. Try a test, assessment or quiz. “Do you know which of these 5 exercises burnt the most fat?” Give them a challenge and a chance to see if they’re as smart as you, while learning something in the process. And of course they receive the answers to the quiz when they submit their email address.
  12. Membership. Have content on your website that can only be accessed by members, and then make it super simple to become a member for free.
  13. Offer webinars. Much like the podcast, the webinar is a chance to showcase your talents, educate your prospect and capture their information.

So there you have it 13 ideas on how to get more customer email addresses.

Download’able quote card “how to get more customer email addresses…”


Image by Sebastien Wiertz and covered under Creative Commons

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