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How To Get More Customers With Facebook Ads...

Wednesday, February 18th, 2015 by Charlie Hutton,

Feb 18
How To Attract Customers With Facebook Ads

Categories: Ways To Get More Customers

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Today I want to take a look at how to start attracting customers with Facebook ads.

If you’ve not tried Facebook advertising by now to attract more customer, then you should start.

I’ve been investing heavily in it over the last 18 months, for both myself and clients and it works like gang busters! So here are a few tips and tricks I’ve picked up along the way to get my ads noticed and clicked on for the least amount of my advertising dollars…

  1. Use an awesome picture. What’s the first thing a Facebook user notices about your ad? The picture, of course. Use only the best, highest quality images you can find that are relevant to your headline. For example, if you’re running an ad for jewelry, choose a photo of a gorgeous pendant or ring. If you’re advertising dating, use sexy ladies if you’re targeting men, and handsome hunks if you’re targeting women.
  2. Target your ads to small groups. Rather than target an ad to women aged 18 to 45, take the time to target to smaller groups so you can test your results, such as women aged 18-21, 22-25 and so forth. By finding your prime targeted groups, you’ll achieve the greatest click through rates and the biggest bang for your buck.
  3. Focus the ad. That is, target it to one thing and one thing only. Facebook ads are small – you don’t have the space to advertise the 5 benefits of your product so don’t try. Instead, keep it tightly focused on one theme throughout the headline, picture and description.
  4. Start with CPC, then move to CPM. By starting your campaigns with cost per click, you’re discovering what people will click on. Once you’ve got your campaign fine tuned, you can back it out to cost per thousand impressions (CPM) for a lower overall cost to you.
  5. Set your initial spending limits low. While you’re testing you want to be careful – sometimes Facebook advertising comes in like a dripping faucet, and at other times it’s more like a fully opened fire hose. By setting your initial spending limits low you can see which campaigns are making you money and then increase your daily limit on those.

Like any online paid media, the success of your ad will ultimately come down to your message to market match. Thankfully with Facebook’s ability to be so laser targeted when it comes to who you show your message too – you then just need to match that audience to a message that resonates.

Downloadable Quote Card “How To Attract Customers With Facebook Ads” :

How To Attract Customers With Facebook Ads

Cover Photo by Loren Sztajer and covered under Creative Commons

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