Share on Pinterest

3 Tricks One Site Used to Increase Subscribes 150% In a Month...

Monday, August 17th, 2015 by Charlie Hutton,

Aug 17

Categories: Online Lead Generation

Share on Pinterest

When it comes to your online lead generation efforts, if you’re currently getting 300 new subscribers per month, would you like to make it 750?

If so, here’s are 3 great ideas on how to do that…

1. Personalize your calls-to-action according to the content being viewed. Let’s say you have a website on dog training, and on your website you have different articles or blogposts. One of your articles is on how to train poodles to do tricks. And on that page you have your generic offer of “Free, 27 dog training tricks.” What do you suppose would happen if you personalized that offer, seen only on that page, to “Free, 27 Poodle Training Tricks?”

This isn’t difficult to do – simply create several free incentives and then place the most appropriate one on each page. If you have more time, create a special incentive for each page based on that page’s content. It just makes sense that the closer your offer is tailored to the page’s content, the higher response rate you will get.

2. Re-purpose existing content to use as subscriber incentives. If you already have lots of great content – whether it’s articles, webinars, ebooks, etc., use it to your advantage to grab more subscribers.

Then create ads to place on your site, offering these incentives with a “click to learn more” button that leads to…

3. A squeeze page tailored to the exact content they were just reading. Using dedicated landing pages and squeeze pages can be extremely powerful, as you know. Fancy is not necessarily better. Check out the landing page from Vero featured in the below article for a terrific example.

For more detailed information on how Vero increased their subscribers by 150% in just one month…

http://marketingland.com/three-tricks-one-site-used-to-increase-subscribers-150-in-one-month-58420

And here’s a dynamite article on 6 Common Traits of Landing Pages That Work for online lead generation:

http://www.marketingexperiments.com/blog/research-topics/landing-page-optimization-research-topics/6-template-traits-work.html

Download’able Quote Card “Online Lead Generation: 3 Tricks One Site Used to Increase Subscribes 150% In a Month”

Online Lead Generation

Cover Photo by michael dornbierer and covered under Creative Commons

Share on Pinterest
Read previous post:
Marketing Help
Are You Guilty of Perpetrating Random Acts of Marketing?

There is an expression that accurately illustrates the strategy of far too many marketers: “Throw it against the wall and...

Close