So… how do you get a mundane story to carry on a life of its own and get picked up by tons of websites including big ones like The Huffington Post?
Well, by finding the right angle to present the it…
Because a great story written in a boring manner isn’t as likely to as to help with your online lead generation, as a mundane story written with an exciting edge to it.
Something a blogger from the US, Gregory Patrick, knows very (very) well.
You see, Gregory knits. (Yes i did say knits – we’re talking needles and wool here folks!)
In fact, he has his own knitting blog. And when he wrote his latest post about knitting in Starbucks and being questioned by the police, it quickly went viral.
I mean, after all, how can you read…
“The Time I Was Questioned by Police for Knitting in Starbucks”
… and not continue reading?
The thought that no doubt immediately entered the minds of most readers is that the police were hassling some dude just because he was knitting in a coffee shop.
What’s the big deal?
People surf the Internet in coffee shops, they write, they read, they do all manner of things – why not knit?
Is there a posse of anti-knitting cops out there?
… Or did Starbucks call the cops on this guy because they thought he was knitting a bomb?
Turns out the police were simply debating among themselves whether this guy was doing needlepoint or knitting. BUT to find this out, you’ve got to read well into the story and by that time you’re hooked anyway.
Had Gregory simply used a title like, “Cops confused about knitting,” or “Here’s the difference between needlepoint and knitting” it’s doubtful the story would have got any traction what so ever.
Gregory sold all of his knitted teddy bears within minutes of the story being picked up. It’s a shame he only had a few to sell, since he probably could have sold a ton more.
So the next time you’re about to write ANYTHING (a blogpost, article or email) that you want to help with your online lead generation, think about this…
How can you present the information in such a way that people have just got to read it, and maybe even forward it to their friends or post a link to it on their website?
Download’able quote card “The Time I Was Questioned by Police For Knitting in Starbucks…”
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