The big chains and corporates are trying to run your small business to the ground – what do you do?
Well, you could try to compete on their terms, but you’ll likely lose. Or how about this as a gorilla marketing idea, you could do the unexpected and get free press to boot.
So what’s the opposite of being loyal to, say, Starbucks?
It’s being disloyal, of course. Six Washington DC coffee shops have banded together to offer a disloyalty card to encourage customers to visit different neighborhoods and try different coffees from each shop.
Two great ideas are found here: The first of course is to watch what everyone else is doing and then do the opposite. Loyalty programs abound, so why not start a disloyalty program? It’s catchy and newsworthy, garnering free publicity just for printing up and distributing some “disloyalty cards.”
And the second lesson is to band together with your competition to create a bigger, stronger team that can offer more to your customers.
Read more on the case study behind this Gorilla Marketing Idea here : http://www.prdaily.com/marketing/Articles/15918.aspx
Download’able Quote Card “Gorilla Marketing Idea : Try A Disloyalty Scheme?!”
In Brain Audit, Why Customers Buy (And Why They Don't) Sean D'Souza tells us we are too fast to throw...