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Category Archives for "Marketing Ideas"

Oct 09

Great Marketing Idea: Do the Opposite and Flaunt It

Great Marketing Idea By Charlie Hutton | Marketing Ideas , Uncategorized

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Watchmaker Shinola is a hot brand, appearing on CBS News, Entertainment Weekly, GQ and the New York Times. So what makes them so special? They’ve got a great, compelling story. While businesses have been pulling out of crumbling Detroit, Shinola chose to build their factory there in the ex-motor city. Shinola’s story invites us to […]

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Oct 08

Direct Marketing Ideas: Using Twitter to Test Headlines (And Subject Lines, Too)

direct marketing idea By Charlie Hutton | Marketing Ideas

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At the risk of stating the obvious, the better your direct marketing headlines grab eyeballs, the more money you can make. In fact, even a small improvement can add significant money if your sales funnel is set up with a high priced product or two. For example, getting 5% more people to opt into your […]

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Jun 22

Marketing Idea : Rebrand Yourself Into Having No Competition

Marketing Ideas By Charlie Hutton | Marketing Ideas

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You’ve got a great business with lots of demand and lots of competition, which means there’s lots of money to be made. Next step? Rebrand yourself so that you no longer have any real competition. Call yourself and your business something that no one else owns. For example, there are tons of marketing consultants and […]

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Jun 16

Free Marketing Ideas For Small Businesses – Get A Nemesis!

Marketing Ideas By Charlie Hutton | Marketing Ideas

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Right, in todays free marketing ideas for small businesses posts I want to look at the power of having a nemesis! You see, when Justin Hartenstein’s employee stole of all of his information and opened a competing business literally just down the street, it was practically a blessing in disguise. “That hurt us in many […]

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