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Category Archives for "Marketing Tips"

Oct 27

Marketing Tip : How To Compete With Superbowl-Sized Competition…

By Charlie Hutton | Marketing Help , Marketing Tips

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Short answer – by leveling the playing field. That’s what beer brand Newcastle Brown Ale did. Instead of spending millions on a Super Bowl ad campaign, they created a series of paradoxical videos entitled ‘If we made it.’ Their main video is ‘The MEGA HUGE Football Game Ad Newcastle Brown Ale Could’ve Made’ and it […]

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Oct 05

Copywriting Bullet Points The Right Way : Part 3

Marketing tips By Charlie Hutton | Marketing Tips

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Gary Bencivenga is considered a formidable powerhouse in the copywriting and persuasion field. Several years ago Gary wrote 29 ‘bullets’ to share with his fellow marketers and dispensed them over time via email. These golden bullets are as applicable to your marketing efforts today as the day they were written. Last month we shared copywriting […]

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Oct 02

How to Emotionally Connect With Your Customers

By Charlie Hutton | Ideas To Get More Customers , Marketing Tips

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Why should you emotionally connect? Because when people feel a connection to you, they come back to your business more often. They trust you more. They share your content more often. And they are far more likely to buy your stuff. Here are 10 solid methods for making that emotional connection: http://www.webaholic.co.in/blog/how-to-emotionally-connect-with-your-readers/ Method 7 is […]

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Sep 29

Content Marketing Tip : 150 Blog Posts in 50 Days Equals…

By Charlie Hutton | Marketing Tips

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Ok for todays Content marketing tip, I want to dive into a content marketing experiment run by Blog.LogMyCalls.com. They weren’t happy with the results their SEO company was producing, so they started their own marketing blitz. In 50 days they posted 150 highly relevant, useful, fresh blog posts. Result? A massive increase in traffic and a […]

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Sep 17

Copywriting Bullet Points The Right Way : Part 2

Marketing tips By Charlie Hutton | Marketing Tips

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Gary Bencivenga is considered a formidable powerhouse in the copywriting and persuasion field. Several years ago Gary wrote 29 ‘Copywriting Bullet Points’ to share with his fellow marketers and dispensed them over time via email. These golden bullets are as applicable to your marketing efforts today as the day they were written. Last month we […]

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Sep 14

Email Marketing Tip : “Why I Can’t Send You The Report”

Email Marketing Tips By Charlie Hutton | Marketing Tips

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If you’re using double-opt-in in your list building, you know that a certain percentage who sign onto your list will never confirm their email address. These are subscribers that you’ve earned and yet you lose them anyway. So how can you increase the number of people who click that confirmation link to join your list? […]

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