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Category Archives for "Marketing Tips"

Aug 10

[True Story] Marketing Tip : Almost Nothing Sells Quite Like Scarcity

Marketing tips By Charlie Hutton | Marketing Tips

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True story: A student attends a strict private school that decides to ban a multitude of books. These books are classics such as The Canterbury Tales, Paradise Lost, Animal Farm, The Hitchhikers Guide To The Galaxy and many, many others. The student – appalled by the administration’s actions – uses her own collection of books […]

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Jul 20

Copywriting Bullet Points The Right Way – The Bencivenga Bullet

Marketing tips By Charlie Hutton | Marketing Strategy , Marketing Tips

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If you’re new to marketing you may not have heard of Gary Bencivenga, but he’s considered a formidable powerhouse in the copywriting and persuasion field. Several years ago Gary wrote 29 ‘bullets’ to share with his fellow marketers and dispensed them over time via email. These golden copywriting bullet points tips are as applicable to […]

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May 19

Email Marketing Tips For B2C : Length And Timing Can Determine Email Open Rates

By Charlie Hutton | Marketing Tips

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Ok today some email marketing tips for B2C (business to consumer) type communications. You’re probably thinking the highest open rates for business to customer emails result from short, snappy subject lines, right? Surprisingly, no. 20 to 60 characters in your subject line will get you below-average open rates, while 150 characters get the highest number […]

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May 14

Online Marketing Tips For Small Businesses – Why You Don’t (Really) Want More Traffic…

Marketing tips By Charlie Hutton | Marketing Tips

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Yes, it sounds crazy. You thought I was all about online marketing tips for small business, right? … So why the hell WOULDN’T someone want more traffic to their websites??!?!? At the risk of sounding like I’m nitpicking, let me explain: Traffic is people coming to your website. If you have a website about Hollywood […]

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