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Category Archives for "Marketing Help"

Oct 27

Marketing Tip : How To Compete With Superbowl-Sized Competition…

By Charlie Hutton | Marketing Help , Marketing Tips

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Short answer – by leveling the playing field. That’s what beer brand Newcastle Brown Ale did. Instead of spending millions on a Super Bowl ad campaign, they created a series of paradoxical videos entitled ‘If we made it.’ Their main video is ‘The MEGA HUGE Football Game Ad Newcastle Brown Ale Could’ve Made’ and it […]

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Oct 22

How to Write Testimonials That Flat Out Work

By Charlie Hutton | Marketing Help

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According to Sean D’Souza, the vast majority of marketers have testimonials all wrong. Instead of writing a bunch of flowery speech about how wonderful the product or service is and how it’s perhaps the greatest invention since the whoopee cushion, he advocates leading a testimonial with something negative. Here are two examples so you can […]

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Oct 15

17 Simple Ways To Increase the Power of Your Sales Funnel

Marketing Help Sales Funnel By Charlie Hutton | Marketing Help

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A coaching student recently asked for some marketing help around a problem you may have encountered yourself – your sales funnel just isn’t working nearly as well as you’d like it to. Fortunately, there are proven techniques you can use to increase any sales funnel’s pulling power, from the ads you place, to your landing […]

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Oct 09

Great Marketing Idea: Do the Opposite and Flaunt It

Great Marketing Idea By Charlie Hutton | Marketing Ideas , Uncategorized

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Watchmaker Shinola is a hot brand, appearing on CBS News, Entertainment Weekly, GQ and the New York Times. So what makes them so special? They’ve got a great, compelling story. While businesses have been pulling out of crumbling Detroit, Shinola chose to build their factory there in the ex-motor city. Shinola’s story invites us to […]

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Oct 08

Direct Marketing Ideas: Using Twitter to Test Headlines (And Subject Lines, Too)

direct marketing idea By Charlie Hutton | Marketing Ideas

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At the risk of stating the obvious, the better your direct marketing headlines grab eyeballs, the more money you can make. In fact, even a small improvement can add significant money if your sales funnel is set up with a high priced product or two. For example, getting 5% more people to opt into your […]

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