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Category Archives for "Marketing Help"

Sep 17

Copywriting Bullet Points The Right Way : Part 2

Marketing tips By Charlie Hutton | Marketing Tips

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Gary Bencivenga is considered a formidable powerhouse in the copywriting and persuasion field. Several years ago Gary wrote 29 ‘Copywriting Bullet Points’ to share with his fellow marketers and dispensed them over time via email. These golden bullets are as applicable to your marketing efforts today as the day they were written. Last month we […]

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Sep 14

Email Marketing Tip : “Why I Can’t Send You The Report”

Email Marketing Tips By Charlie Hutton | Marketing Tips

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If you’re using double-opt-in in your list building, you know that a certain percentage who sign onto your list will never confirm their email address. These are subscribers that you’ve earned and yet you lose them anyway. So how can you increase the number of people who click that confirmation link to join your list? […]

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Aug 10

[True Story] Marketing Tip : Almost Nothing Sells Quite Like Scarcity

Marketing tips By Charlie Hutton | Marketing Tips

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True story: A student attends a strict private school that decides to ban a multitude of books. These books are classics such as The Canterbury Tales, Paradise Lost, Animal Farm, The Hitchhikers Guide To The Galaxy and many, many others. The student – appalled by the administration’s actions – uses her own collection of books […]

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Jul 20

Copywriting Bullet Points The Right Way – The Bencivenga Bullet

Marketing tips By Charlie Hutton | Marketing Strategy , Marketing Tips

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If you’re new to marketing you may not have heard of Gary Bencivenga, but he’s considered a formidable powerhouse in the copywriting and persuasion field. Several years ago Gary wrote 29 ‘bullets’ to share with his fellow marketers and dispensed them over time via email. These golden copywriting bullet points tips are as applicable to […]

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