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Category Archives for "Marketing Strategy"

Sep 12

What Are You Creating – Income? Or Wealth?And Why Should You Care?

By Emma Hutchinson | Get More Customers , Marketing Strategy

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Here’s an interesting notion from Dan Kennedy in his own words: “One of the lessons I learned slowly and painfully has to do with income versus wealth.” So what’s the difference? According to Dan, sales and profits are important, and they’re what most entrepreneurs focus on. But they’re not wealth and they don’t produce wealth. […]

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Nov 04

Marketing Study : Single Image Boosts Conversions by 8.83%

marketing strategy By Charlie Hutton | Marketing Strategy , Marketing Tips

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Lets talk about Site Seals. Site Seals are those graphics you see on places like shopping carts that try to convey your information is safe. For example, the yellow circle with a black check mark that says, “Norton SECURED, powered by VeriSign.” The purpose of the seals is naturally to increase conversions, but not all […]

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Jul 20

Copywriting Bullet Points The Right Way – The Bencivenga Bullet

Marketing tips By Charlie Hutton | Marketing Strategy , Marketing Tips

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If you’re new to marketing you may not have heard of Gary Bencivenga, but he’s considered a formidable powerhouse in the copywriting and persuasion field. Several years ago Gary wrote 29 ‘bullets’ to share with his fellow marketers and dispensed them over time via email. These golden copywriting bullet points tips are as applicable to […]

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Jul 15

What’s The Best Marketing Pricing Strategies For Maximum Profit?

Best marketing Strategy By Charlie Hutton | Marketing Strategy

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Knowing the best marketing pricing strategy for your product or service, can quiet literally determine boom or bust. The age old question is… “Should you try to sell more copies of your product at a lower price, or fewer copies at a much higher price?” Here’s how low pricing and dual options netted Sacha 1500 […]

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Jul 08

Marketing Strategy : Know Your Customers’ Desires Before They Want Them

Marketing Strategy By Charlie Hutton | Marketing Strategy

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“Find out what people want and sell it to them” is a marketing strategy you’ll hear time and time again. Why? Because it generally works. After all, if someone wants breakfast cereal made out of toads and frogs and you’re the only one selling it, you can command your own price. But what if there’s […]

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Jun 18

Prevention Doesn’t Sell, Cures Do – Marketing Strategy Tactics 101

Marketing strategy tactics By Charlie Hutton | Marketing Strategy

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If you’ve been dabbling with specifc marketing strategy tactics for any length of time, you might have noticed something peculiar: People will pay a fortune for a cure to their problem, but they won’t want to pay a penny for the prevention that would have, well, prevented the problem in the first place. Now… I’m […]

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