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Category Archives for "Marketing Strategy"

Jun 15

Marketing Positioning Strategy : It’s Not Always What You Do… It’s Who You Are

Marketing Strategy By Charlie Hutton | Marketing Strategy

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Ok some thoughts on marketing positioning strategy, because sometimes it’s not what you do… it’s who you are. What do you think would sell better: A mediocre product by Anthony Robbins, or the greatest product ever that was 1,000 times better than the Robbins product, but put out by a complete unknown? It’s impossible to […]

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May 26

8 Killer Tips On Marketing Pricing Strategies For Your Product

Marketing Strategy By Charlie Hutton | Marketing Strategy

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OK, so you’ve created the greatest product your industries ever seen and now you’re putting together your sales offer. … You’ve got the attention grabbing headline, … the benefit laden lead-in, … lots of bullet points and a few testimonials, too. Oh-oh. How do you tell them the price? WHEN do you tell them? Should […]

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May 22

Marketing Growth Strategies to Out Run, Out Fox and Out Play Your Competition

Marketing Strategy By Charlie Hutton | Marketing Strategy

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You might only be interested in carving out a small business that earns you a nice five or six figure income, and that’s totally cool. But if you want to run with the truly big (7+ figure) dogs, then there are some rules of business competition and marketing growth strategies you need to practice to […]

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Apr 23

Pricing Strategies In Marketing – Offering ‘A’ Class Service to ‘A’ Class Customers

Marketing Strategy By Charlie Hutton | Marketing Strategy

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When it comes to pricing strategies in marketing, there’s always going to be a small percentage of your customers who are more than happy to pay more to get things done faster and better. Case in point: If you’re not familiar with it, there is a giant big wheel in London that is absolutely huge […]

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Apr 22

Direct Email Marketing Strategy – How to Get Higher Converting Opt-ins

marketing strategy By Charlie Hutton | Marketing Strategy

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You know, when it comes to a direct email marketing strategy around building an email list we tend to think the bigger the list, the better. “How can we increase the conversions on this landing page?” is an ultra-common question, and surprising, the WRONG question to be asking. What’s the right question? How about, “How […]

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