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Prevention Doesn’t Sell, Cures Do – Marketing Strategy Tactics 101...

Thursday, June 18th, 2015 by Charlie Hutton,

Jun 18
Marketing strategy tactics

Categories: Marketing Strategy

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If you’ve been dabbling with specifc marketing strategy tactics for any length of time, you might have noticed something peculiar: People will pay a fortune for a cure to their problem, but they won’t want to pay a penny for the prevention that would have, well, prevented the problem in the first place.

Now… I’m not here to advise you on what to sell – instead, I thought I’d invite you to break away from the pack. To take on what others are too foolish to do. To prevent a catastrophe before it happens.

Imagine you’re in a terrible car crash. You bruised and battered from the top of your head to the tips of your toes, and it’ll be weeks before you’re right again.

Then along comes a magic little troll (I know – but stay with me here) who says for a small fee he can make it so the accident never happened.

What would you do?

Or suppose your computer crashes and you lose everything.

I mean everything. It could have been totally not your fault – the work of hackers or some freak accident. Or it could have been your doing – you thought you were simply moving your photos from one hard drive to another, but in reality you were overwriting all your stuff… Or whatever.

How much would you pay the same magic troll to restore your machine to as good as new now? Hundreds of dollars? Thousands?

Fortunately, if you’re smart enough to buy the prevention instead of the cure, it won’t cost you nearly that much.

http://www.code42.com/crashplan/

See how that could be applied to the current set of marketing strategy tactics in your business?

What cure can you offer to your marketplace?

How can you become that magic troll that people will pay thousands to buy from?

… Think about.

Download’able Quote Card “Prevention Doesn’t Sell, Cures Do – Marketing Strategy Tactics 101…”

Marketing strategy tactics

Cover Photo by mbtphoto (away a lot)
and covered under Creative Commons

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