As a big Apple use, I’ve always been fascinated by Apple’s ability to take something that no one even knew they wanted, create it, market it and then sell millions of them at a super high price point.
I mean after all, anyone that can launch a product and have customers happily camping outside in the wind and rain to get their hands on a copy needs to be paid attention to.
So with that in mind, here are 5 successful marketing strategies we can all take from the life of Apple’s visionary, Steve Jobs:
“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.” – Steve Jobs on CNN Money
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” Steve Jobs in BusinessWeek, May 25, 1998
“I want to put a ding in the universe.” -Steve Jobs
“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.” Steve Jobs in Fortune
“I’m as proud of what we don’t do as I am of what we do.” Steve Jobs in Businessweek
“Quality is more important than quantity. One home run is much better than two doubles.” Steve Jobs in Businessweek
“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” Steve Jobs, The Wall Street Journal, May 25, 1993
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” Steve Jobs, Stanford commencement speech, June 2005
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.” – Think Different, narrated by Steve Jobs
Downloadable Quote Card “5 Successful Marketing Strategies Learned from Steve Jobs” :
If you’ve been listening to me for a while talk around successful marketing strategies, you will have probably heard me...